They say the first step is admitting you have a problem… My name is Lisa, I am a multi-tasker. Is there a rushing rehab? A retreat for multi-tasking mavens? Or do you just have to go cold turkey?
I have taken multi-tasking to new and embarrassing heights. I knew something had to give the day my daughter discovered me getting ready one morning with a blow dryer in one hand, iphone in the other and my laptop on the counter. The look of horror on her face told me reviewing spread sheets, conducting a conference call and drying my hair simultaneously was not normal. I decided enough was enough, and I was actually going to make changes.
They say if you want something done, give to a busy woman. Well, let’s stop saying that!
Women can do it all, and far too often we do. I have learned to delegate, and learned to say no–the hardest thing for women to do.

After many years in the fast lane, I am happily merging over and enjoying myself in the slow lane.

Lisa Hammond
The Barefoot CEO ®
Balance Inspiration
barefoot ceo, busy women, making changes, Multi-tasking, rushing, slow down
1 comment
Soon Moms across the land will be waking up to receive their Mother’s Day gifts. I can’t help but smile when I think back over all the years of finger paint art and sticky pancakes in bed.
I recently read that 91% of Moms would rather get an iPad than flowers this year. While I highly doubt many Moms will be asking for a spendy iPad, I do think the article was spot on about just how few Moms really want flowers.
In lieu of expensive electronics here is a run down of what Mom’s are probably getting and what they might actually like instead…
The new Mom who hasn’t slept in months is probably getting roses. What she’d really like is a long leisurely bath and an even longer nap.

The Mother of toddlers is probably getting a bathrobe from her kids. What she’d really like is her own time out – tell her she is going to be sent to her room alone for the day and she will jump for joy!
The Mom with school age kids is probably getting a kitchen appliance. She’d really like a day at the spa with her girlfriends to relax and be pampered.
The Mother of teenagers is probably going to get a text message from her kids wishing her a Happy Mother’s day. What she would really like is a gift card so she can go buy some clothes her kids will stop making fun of.
The empty nest Mom is probably going to get a nice bottle of perfume. What she wants is to know that you were really listening and her hard work was worth it.
Truth is, Moms don’t want any thing, they want to be appreciated. And you can’t buy that at the mall.

Lisa Hammond
The Barefoot CEO ®
Holidays family
no comments
It is often said that necessity is the mother of invention. I want to honor some of our unsung sheros who invented things we use everyday.
Marion Donovan was a young mother in the post-war baby boom era. Tired of the leaky cloth diapers she invented the disposable diaper. Marion made her first prototype using a shower curtain.
Manufactures said Marion Donovan’s product wouldn’t work. Undeterred, Marion went into business for herself. Many years later she was able to sell her business for $1 million dollars.
Next time it rains you might find yourself thinking of May Anderson. Back in 1903 she was granted her first patent for a window-cleaning device that could clean rain, sleet or snow from a windshield using a handle inside the car. By 1916 windshield wipes became standard equipment on all cars.
Bette Nesmith Graham is one of my favorite stories. She never intended to be an inventor; she wanted to be an artist. After World War II ended, she was a single mother with a child to support. As an executive secretary she took great pride in her work, and sought a better way to correct typing errors. She recalled that artists simply painted over their mistakes, so why couldn’t she?
Bette used tempera water based paint and colored it to match the stationery she was using. With a small watercolor brush she dabbed that on any typing mistakes she made. He boss never noticed. Soon another secretary saw the new invention and wanted a bottle. She called it “Mistake Out”.
In 1956 Bette started her homed based business, Mistake Out, which she later renamed, Liquid Paper. By 1967 it was a multi-million company. Bette Nesmith Graham believed money to be a tool, not a solution to a problem. Graham sold her corporation for $47.5 million. She set up two foundations to help women find new ways to earn a living.

Happy Mother’s Day!

Lisa Hammond
The Barefoot CEO ®
Inspiration
Bette Nesmith Graham, Liquid Paper, Marion Donovan, May Anderson, Mother of Invention, Mother's Day
no comments
I just heard that internet searches for “spring cleaning” are up over 183%. I am not surprised. I think a lot of us are ready for a fresh start. And our closet is a great place to begin!
I’m a gal that loves order and organization. For me the bliss of spring cleaning is not just about getting to organize my home, but also donating the things we don’t need. I am a firm believer that as we let go of the old, we open the door to receive the new. Try giving away things with an abundant attitude and watch what happens!

Whenever I clean out my closet I do so with a happy heart, because I know each and every piece of clothing and pair of shoes is going to be put to good use. No need to cringe when deciding whether or not to give up that perfectly new sweater you never wear. Find a great charity in your area and spread the joy.
Free yourself of old baggage—literally and figuratively—that may be hanging around in your closets. I promise you’ll find it liberating!

Lisa Hammond
The Barefoot CEO ®
Balance Inspiration
Abundance, Charity, organization, Spring Cleaning
1 comment
Sometimes on the way to your dream you get lost and find a better one. Now more than ever I am finding people are truly reevaluating life. Perhaps with our ever-changing landscape now is the perfect time to step back and ponder what other paths we might have taken, what passions and pursuits we wished we had let our hearts follow. It is okay to change our minds and it’s never too late to start.

So what new adventure might you begin? What does your heart long to do? If you are starting something exciting be sure to comment and let me know!

Lisa Hammond
The Barefoot CEO ®
Inspiration Stepping Stones
Nancy Thayer, never too late, Revise, Stepping Stones
3 comments
I may be the only woman I know with an autographed 8 x 10 photo of Dick Vitale in her office. I live for March Madness. It is a national holiday in my home.
I haven’t missed going to the tourney in 25 years. I have learned a few things oh these many games….
Teamwork Is Triumphant
One of the greatest games in history taught us just how magical teamwork can be.

When the Villanova Wildcats upset the Georgetown Hoyas in 1985 it was because they united as a team and beat the odds.
“The best teams are team in any sport that lose themselves in the team. The individuals lose their identity. And their identities come about as a result of being in the team first.” — Mike Krzyzewski
Size Doesn’t Matter
I first started following Muggsy Bogues back when he played for Wake Forest. Because of Muggsy I became a huge Demon Deacon fan! Standing just 5 feet 3 inches tall in height, but a giant in spirit, he was an inspiration both on and off the court.
Watching Muggsy was a constant reminder that size doesn’t matter. Hard work and determination do. Muggsy was the shortest player to ever play in the NBA. He played for 14 seasons before he retired.
Trust Your Gut
In life and in basketball brackets sometimes we just over think things. I used to read, study, stress, watch way too much team coverage and then stress some more before I would fill out my brackets. I have learned to trust my gut.
I am notorious for picking underdogs—which I inevitably get a lot of grief for. However, I remind all the guys in my pool that A) I picked the infamous Austin Peay game in 1987 and B) I still hold the record for winning our pool the most years in the last 25. They don’t call me the Queen of Bracketology for nothing!
There is Power In Passion
If you watch Dick Vitale and don’t feel his passion for life and for the game of basketball you aren’t paying attention. Sometimes it’s hard to tell who is having more fun at the Big Dance, the teams playing or Dick Vitale. He is a great example passion and purpose.
“I learned from my mom and dad, who didn’t have a formal education but had doctorates of love. They told me that if you gave 110 percent all the time, a lot of beautiful things will happen. I may not always be right, but no one can ever accuse me of not having genuine love and passion for whatever I do.” –Dick Vitale
Enjoy your journey on the road to the Final Four!

Lisa Hammond
The Barefoot CEO ®
Inspiration
Bracketology, Dick Vitale, March Madness, Passion, Team Work
1 comment

Saturday, February 25, 2012
I love watching the popular TV show Shark Tank. I am inspired by the innovation of the entrepreneurs and always gain business insight from the savvy sharks.
As an entrepreneur I know all too well how important it is to be passionate about what we do. However, when pitching to investors it is also very important to stick to the facts. Although we started our companies because we are wildly passionate about our jewelry
and our widgets, the VC’s are simply looking at the bottom line.
It is painful to watch the entrepreneurs enter the Tank and tell the Sharks that the reason they should invest a half a million dollars in their companies is because they have mortgaged their house or because they really, really love their BBQ sauce. That is not a reason to invest in a company. Now an outstanding order for 2 million dollars you can’t fill because you don’t have the capitol you need—that is a reason to invest. ROI.
Watch the show, swim with this school of fishes and learn.

Lisa Hammond
The Barefoot CEO ®
Blog Business
no comments

Friday, February 10, 2012
Several years ago I was talking with a woman I considered invincible. She was an athlete, a woman who ran marathons, went backpacking alone, and climbed mountains most of us only view from the ground. I was telling her how much I envied her courage and lack of fear. She looked at me and smiled, and then told me something I have never forgotten; she was afraid too.
It was an amazing revelation to me. The people we admire for daring such courageous feats are really no different than us. The difference isn’t that they aren’t afraid and we are–the difference is that they move forward anyway.
I keep this quote hanging on my bulletin board, “When I dare to be powerful – to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” Audre Lorde.

Go ahead dare to be powerful!

Lisa Hammond
The Barefoot CEO ®
Blog Inspiration
Audre Lorde, dare to be powerful, facing fears
2 comments

Thursday, January 26, 2012
In Nevada they don’t have the lottery, they have Mega Bucks—a progressive slot machine game—it may not reach $350 million dollars, but it is certainly enough to change your life.

I am not a real gambler but whenever we go to a show in Las Vegas we walk right past the Mega Bucks machines and I like to put in a few bucks and fantasize about winning!
So every now and then I like to do what I call my “Lottery Litmus Test”.
It goes a little something like this…I ponder what I would do if I actually won Mega Bucks or the lottery.
Over the years there have been times I wouldn’t change a thing. There have been times I would make radical changes. And there have been times I would only make slight modifications to my life. But what I have learned about myself is that this somewhat silly Lottery Litmus Test actually has merit.
Life is too short to wait for our 10 million dollar ship to come in! Whenever I mull over my Lottery Litmus Test I inevitably end up course correcting and adjusting the sails on the ship of my life.
So what changes would YOU make if you won the Lottery?

Lisa Hammond
The Barefoot CEO ®
Inspiration
Bucket List, Life List, Litmus Test, Lottery, Mega Bucks
1 comment

Thursday, January 19, 2012
We may not all have the moxie to walk across a high wire nearly 3000 feet above the Yosemite Valley floor, but we all have hopes, dreams, and secret ambitions.
My daughter sent me a truly inspiring video a while back that actually made me gasp out loud. And I can’t seem to stop thinking about it.
So what was so jaw dropping about this video? Well, first it’s a video of my daughter’s childhood best friend. Libby was like part of the family when our kids were growing up. And now she has accomplished something no other woman in the world has!
Take a look for yourself and see the height—literally—one person went to achieve her dream.
Click here to watch Lost Arrow Spire
Every dream begins with having the courage to take that first step toward a goal, and the persistence to keep putting one foot in front of the other until we reach the other side.
We don’t all have to walk across Yosemite, but we do have to go out on a limb in order to reach our dreams.
Dream Big,

Lisa Hammond
The Barefoot CEO ®
Inspiration
follow your dreams, Lost Arrow Spire Highline, Out on a limb, video
4 comments
The way we spend our time is ultimately the way we spend our lives.

What do you always think about doing, but don’t actually do?
What does your heart desire? Have you always wanted to run a marathon, take a trip to the land of your ancestors, take a photography class, learn to speak another language, plant a garden, write your history, or volunteer at a local charity?
Commit to making this be the year you actually do it! The reality is we make time for whatever is truly important to us. If it is really a priority we find, carve out, and create the time.
The way we spend our time is a reflection of our priorities. How will you be spending your time?

Lisa Hammond
The Barefoot CEO ®
Balance Inspiration
How We Spend Our Time, Lake Austin, priorities, Reflection
4 comments
To keep a lamp burning, we have to keep putting oil in it.
~Mother Teresa
I think women are a lot like lamps.
Over the last forty years, research studies have shown that women’s overall level of happiness has dropped. This decline in happiness has no connection to whether or not we have kids, how healthy we are, what career we choose, what our income is, how old we are, or whether we are single or divorced. The bottom line is: Women are loosing ground on the happiness scale. I personally believe it is because we are running on fumes and are simply out of oil.
Is your indicator warning light flashing low, low low? Is it time to put more oil in your tank?
Make a promise to yourself this year that self care will be a priority. Move yourself to the top of the list and begin to put Oil in Your Lamp.
Start by giving yourself a few minutes of “me time” to watch the link below. Click on the inspiring link and turn up the sound on your computer so you can really feel the message of this beautiful little movie and then share it with someone who also needs oil in her lamp.
http://www.shareasale.com/r.cfm?b=266955&u=355465&m=17824&urllink=&afftrack=”><imgsrc=”http://www.shareasale.com/image/17824/OFYL_movie_300×250_03.jpg
Blessings for a NEW year!

Lisa Hammond
The Barefoot CEO ®
Balance Inspiration Oil For Your Lamp
Lisa Hammond, Mother Teresa, new year, Oil For Your Lamp, Self Care, Simple Truths
4 comments

Tuesday, December 27, 2011
Don’t drag any baggage into the New Year with you. Let it go. Enter the next chapter of your life fired up and ready to go!
It is my tradition every New Year’s Eve to make a list of anything I want to release from that year—and burn it. It’s a symbolic way of making sure I let go whatever isn’t working for me so I can head into a New Year with a clean slate and a fresh start.

Some years my list makes it’s way to the fireplace, some years we have a fire pit in the back yard, and some years I am lucky enough to be at the beach with a bon fire.
Try it! It’s liberating!
Happy NEW Year!

Lisa Hammond
The Barefoot CEO ®
Holidays Inspiration Uncategorized
clean slate, List burning, New Year Traditions, New Year's Eve Traditions, New Years Eve
2 comments

Friday, December 23, 2011
Last year for Christmas I got a Goat, Water, a small business in Haiti, and a Brain. Please allow me to explain…
My son donated a goat in my honor through Heifer International.
My daughter donated to Kiva in my honor. Through Kiva I was able to fund a woman with a micro loan for her business in Haiti.
My husband donated drinking water in my honor to a village through Charity Water.
My sister donated her brain (postmortem of course) in my honor to the Brain Bank at The Harvard Brain Tissue Resource Center. Read the book My Stroke of Insight and you will understand why I am passionate about this research.
Throughout the year these gifts have brought me such joy. I smile whenever I think about the incredible work these organizations are doing and what a difference they are making.
This year the charity gift that is top on my wish list is a donation to Grameen America.
Grameen American was founded by one of my heroes, Muhammad Yunus. Professor Yunus began the Grameen Bank, a system that has succeeded with remarkable results in the villages of Bangladesh. Now Professor Yunus has brought his wisdom and vision to America. Grameen America provides affordable micro-loans to help financially empower low-income entrepreneurs.
Join me in giving gifts that give back this year. I have the honor of being part of 12 Days of Giving an innovative social media campaign to raise funds for charities through Crowdrise. I have chosen Grameen America as my charity.
To encourage you even a bit more… If we reach $2000 for Grameen Amercia, I will Bungee Jump! Something my kids have been trying to get me to do—and I have been desperately trying to avoid—for many years!! Follow the fun at the Twitter hashtag #12DaysOfGiving
Please show your support by clicking here http://www.crowdrise.com/day11lisahammondgram
Make the Holidays Bright!

Lisa Hammond
The Barefoot CEO ®
Holidays Inspiration Making a Difference
#12DaysOfGiving, Gifts that Give Back, Grameen America, Grameen Bank, Muhammad Yunus
4 comments

Tuesday, November 29, 2011
Apparently I am a slow learner. For several weeks I have been referring to a situation as a pain in the ass. I like a drama free zone, and it has been anything but around here lately. One of those times, whether on the home front or at work we all want to look back on—not be in the middle of.
I know better. I write about, talk about it, and truly do get the power of our words. And here I have been week after exasperating week going on and on about what a pain in the ass this situation is.

Blame it on lack of sleep, blame it on a moment of weakness, blame it on oops I did it again, but you know how this story ends… guess who has a pain in the ass?
That’s right boys and girls I am now writing about the literal pain in my ass — the flare up of my sciatic nerve.
Who feels like a horses ass now?
Lesson learned. Note taken. A painful reminder that our words have power. Change of plans, from here to forth I shall be saying, wow I am so lucky to be learning so much from this exciting process. I am sure it’s all working out exactly as it is meant to be.
Giddy Up!

Lisa Hammond
The Barefoot CEO ®
Blog Inspiration
Life Lessons, our words have power, pain in the ass, power of our words
3 comments

Thursday, September 15, 2011
I often hear women and men question whether or not they have what it takes to see their idea through. People frequently come to me for advice about how I found the courage to follow my passion and start my own company. The fact is many people are selling themselves short.
If you are raising kids, you are already using the very same skill set you will need to run your own company. The demanding life of a parent is excellent training ground for being a CEO.
1. If you can manage children, you can manage employees
Ask any business owner to tell you their top challenges and inevitably managing employees will be high on the list. Raising children will give you lots of relevant practice!
2. You have already been a CFO
Creating a budget for your family prepares you to manage financial plans for your business. Continuing good financial habits and discipline is critical as you raise your next baby.
3. You have the hours down
Owning your own business is a 24/7 commitment and it usually takes a long time to reap what you sow.
4. Take the sticker chart concept and move it to the boardroom
If you apply the same Gold Star technique to your leadership style, you are going to do just fine!
5. Now you have help!
If your kids are old enough, give them the gift of coming to work with you sometimes to see how a business works. Teach them the valuable skills of entrepreneurship.
6. Creating the company work schedule will be a piece of cake
After organizing multiple soccer practices, dentist appointments, back to school nights and dance lessons, putting together a simple office schedule will be no problem at all. And now you have Excel!
7. Any parent of a toddler has had plenty of practice with negotiation
So you can thank your two or three year old as you negotiate contracts and work out sweet pricing deals for your business. Remember where you honed those skills when it comes time to set their allowance.
8. Parenting is really networking 101
Being a mom or dad forces you to network and that skill will be invaluable for your business.
9. Raising teenagers is like nailing Jell-o to a tree
Patience is a skill that can’t be taught, but must be acquired for both parenting and business building. Raising kids helps you acquire more patience than anything else in life.

10. Treat projects like Lego’s
If you have ever watched kids building a Lego contraption you have witnessed the ultimate teamwork. Bring that same level of collaboration and enthusiasm and success is bound to follow.
11. Don’t forget to sleep like a baby
I recently heard Arianna Huffington say the best way to get to the top is to sleep your way there! Literally! Her advice is to get a solid 8 hours of sleep a night if we want to be effective in our businesses.
12. Set a good example
I started my first business because I wanted to be an example to my daughter. I wanted to show her that it was possible to follow your passion and be a good mom. She showed me I was right.
Having kids has certainly taught me that life is full of curve balls. In the very wise words of Alfred A. Montapert, “Expect problems and eat them for breakfast.” You will need to be able to do the same thing as a CEO. So you better put on your big girl panties and eat your Wheaties!
I originally wrote this post and it first appeared on the insightful and informative site 12most.com

Lisa Hammond
The Barefoot CEO ®
Business family
12 Most, Business, Entrepreneurs, Lisa Hammond, Parenting, Raising Children, Raising Entrepreneurs, Running a Business
3 comments

Wednesday, August 10, 2011
One of the things that was really important to me after starting my first business was continuing to eat dinner together every night as a family. During the early years it was a real challenge and we had to get very creative. We literally moved our kitchen table down to the office. We also ate out a lot—okay more than a lot. You know you haven’t cooked in a while when you yell, “come and eat,” and the kids all jump in the car. But to us it wasn’t nearly as important what or where we ate, as it was that we ate together.
Early on, my incredibly-ahead-of-her-time mother-in-law taught me one of the most valuable lessons on this subject: use paper plates. Linda used paper plates at almost every meal except Sunday dinner—and even then sometimes she would just whip out the Chinet. At first I thought this was a bit odd and frankly uneconomical, even a little indulgent, but after I had my own children I realized just how smart this woman was. I can’t begin to tell you how much of my sanity has been saved by paper plates. (And before I get letters about my wastefulness, please keep in mind we recycle, and all of the water I am saving by not running the dishwasher everyday!)
Seriously, paper plates are a mainstay at our house. I will never forget my then seven-year-old daughter Harlie coming home from having dinner at a friend’s house and reporting that “it was really strange… Lauren’s Mom ironed the napkins and then we had to eat off these hard plates. I didn’t like it.” I tried to explain that some people do things differently than we do and that is okay. But Harlie still couldn’t figure out why in the world you would spend so much time cooking dinner, ironing napkins, and then washing dishes. She was baffled that Lauren’s mom not only cooked so many different foods (think four-course meal), but that she also took the cuisine out of the pots and pans and served them in entirely different bowls. After years of seeing the spaghetti go straight from the stove top to the table at our house, this was simply beyond her comprehension.
Of course hearing this, I immediately started thinking that I was a terrible mom. However, immediately it was what Harlie said next that put things back into perspective for me. She said “All Lauren’s Mom did was work in the kitchen, and when we asked her to play Uno with us she couldn’t because she had all of those dishes to wash.” As quickly as my mind went down the path of unfit mother I realized that, in my child’s world, having time to play a card game together was far more important than what was being served and what it was being served on! It also dawned on me that for my daughter paper plates were (and are) just “normal.”
The point is adults should take lessons from children on adaptability. Kids are amazingly resilient and don’t have nearly as many expectations as we adults do.


Lisa Hammond
The Barefoot CEO ®
Balance family
Adaptability, Balance, Dream Big, Good Enough Mother, Juggling it All, Kids are Resilient, Mother Guilt, Paper Plates
2 comments
The other day I was trying to untangle a bunch of necklaces that had become twisted up together in one big ball of knots. After about twenty extremely frustrating minutes on this mess it became quite clear to me that the harder I pulled on each chain, the more ensnarled it all became.

Half an hour into this tedious mess I decided to just relax and work each chain with patience. Slowly I began to tug at the ball of knotted up necklaces, winding each chain up, back, around and gently through until at long last it was free from the twisted up pile.
It dawned on me when I finished the project, just how much this process is like life in general. When we try to force things, pulling too hard in the wrong direction, life fights back.
When we relax and go with the flow, life tends to unfold just how it is supposed to.

Lisa Hammond
The Barefoot CEO ®
Blog Inspiration
go with the flow, life will unfold as it should, relax, tangled jewelry, trust the process
no comments
Often, after I have shared a personal story during a speech or workshop, women approach me, expressing a deep sense of gratitude for my willingness to reveal my warts and all. The discovery that they were not alone in their imperfections was like water on dry ground for these women. You could almost hear their collective sighs of relief, You mean I am not the only one?
Women today face more challenges than ever—accompanied by feelings of being overwhelmed and spread much too thin. More and more of us are raising our hands and speaking up, telling the truth about how we feel. And as we do, other women are saying, “Me, too! Oh, thank God I’m not the only one!”
As we become more open and honest with each other—more willing to admit maybe we don’t love being a mother every single day—maybe we can’t remember the last time we actually had time to shave our legs—maybe our white picket fence life didn’t turn out the way we thought it would—maybe we aren’t rock stars at work every single day—maybe it is okay to say we are each doing the best we can—even if sometimes the best we can do is mediocre.

Slowly we are starting to realize we are not alone. That is why I wrote Oh Thank Goodness It’s Not Just Me! A celebration of the circle of strength women share— the common experiences in all our lives. The undeniable fact is that there is comfort and reassurance in knowing we are not alone.

Lisa Hammond
The Barefoot CEO ®
Friendship Oh Thank Goodness
#smgirlfriends, girlfriends, Lisa Hammond, national girlfriends day, Oh Thank Goodness It's Not Just Me, Simple Truths, You Are Not Alone
no comments
For a long time, I was really just a two dimensional person. It was all about work and family. For many years it stayed that way. I had to cut out just about everything else. But I think I am wiser now. I am trying to find more balance in my life.
I always thought of balance as a state of peace and stillness. However, I have a new concept of what balance means now. I believe that balance is really more like walking on a balance beam. You’re always making little movements here and there to stay centered and stay on the beam. You’re never completely still.
I understand there will never be such a thing as perfect balance in my life. Instead, I’m constantly re-adjusting my schedule and shifting my priorities.
As long as we keep finding our center, making small adjustments, and walking the straight and narrow I think we are going to stay on the beam. 

Lisa Hammond
The Barefoot CEO ®
Balance
Balance, Business, family, peace, priorities
1 comment
They say don’t sweat the small stuff, but maybe it is the small stuff that actually matters.
I have been thinking about all of the weight we give to the big decisions in life. How much pressure we place on ourselves to make the right choices when it comes to deciding on a career path, buying a car, whether we should hire this person or that person, picking a place to live, and other big moves.
Think of all of the time and energy we put into the big decisions in our lives…
Yet we virtually ignore the small decisions in our lives. We hardly give a second thought to all of the tiny matters throughout the day. Whether or not to stop on our way to work for that $5 cup of coffee, or pick up that magazine at the checkout stand.
Maybe the decisions we aren’t making are the very ones that are deciding the true direction our lives take…
Many people ask me how I got the start up money to launch Femail Creations, the catalog company I founded from the ground up many years ago. It pretty much came down to French fries. When I say that people tend to look at me like I am crazy. But it was the simple choices, like giving up fast food and going to the movies that allowed us to save every penny we could and ultimately helped me get Femail Creations off the ground.
Sometimes it is as simple as skipping that side order–and believe me that is the true definition of delayed gratification for a girl who loves her French fries!
More and more I have come to believe it is actually the small seemingly inconsequential decisions that make up the fabric of our lives.
It’s the small stuff that matters, always has been, always will be.
Small decisions lead to big dreams!

Lisa Hammond
The Barefoot CEO ®
Dream Big
Big Dreams, Delayed Gratification, Femail Creations, French Fries, Small Decisions, Sweat the Small Stuff
no comments
I have a quote hanging up that says, “At worst a house unkept cannot be so distressing as a life unlived.” Rose Macaulay already had that figured out back in 1881. She was way ahead of her time!
Summer seems like the perfect time to follow Rose’s lead and really start living your life. When was the last time you went off to play hooky? If you can’t remember, carve out some playtime for yourself immediately. The work can wait, skip the meeting, let the laundry pile up, and take a break.

I have a friend who used to say he wouldn’t take a day off because he was sure the company couldn’t function without him. He told everyone he was the guy holding up the sun. Well, it turns out, after he retired the sun still managed to come up every single day without him.
I think a lot of us are convinced we are the ones “holding up the sun.” News flash, we aren’t. The sun is okay without our help.
The world—yes even your own company—will get along just fine without you for a few days even weeks. In fact, I truly believe even benefit from your absence if you take some time off to recharge your batteries.
Women especially seem to have forgotten the being part of human being. We somehow bought into the human doing theory. It is easy to forget that we are multidimensional women, and we need to nurture all aspects of our lives. And that includes pleasure.
You are the only one who can schedule down time for yourself. Make it a priority!

Lisa Hammond
The Barefoot CEO ®
Balance
play, priorities, recharge batteries, Rose Macaulay, sun, work
2 comments
An amazing thing always seems to happen when a group of women get together —we discover we are not alone.
For some reason women always feel like we are the only ones who, fill in the blank…. have the inability to remember someone who we met just a week ago (thank you Laurie for letting me know I am not the only one!), or have who adult kids living at home that you can’t get to move out (there are apparently more of you with this problem than without), or have switched careers in your 50’s or 60’s and feel lost. Whatever it is, you are not alone. And there is power in sharing our stories.
Time and time again when I am with a group of women inevitably, I hear the statement, Oh Thank Goodness, It’s Not Just Me! That is the genesis of why I wrote the book.
You and your girlfriends will enjoy this little movie! http://tinyurl.com/29jsdu4

Lisa Hammond
The Barefoot CEO ®
Friendship
#smgirlfriends, Friends, Friendship, girlfriends, Oh Thank Goodness It's Not Just Me, Simple Truths, You Are Not Alone
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I would like to publicly apologize to my Dad. Back in the day, when I was growing up I used to think it was down right cruel of my father to hide his stash of Pepsi from his kids—especially this kid!
He had gone so far at one point he actually started locking his favorite soda, cereal and candy in a drawer in his filing cabinet. At the time I thought it bordered on child abuse. A few decades later I realized it was nothing short of the desperate act of a man simply trying to enjoy a cold soda.
Having now endured the torments of my own children I have what one might call “perspective” or “clarity” — others might refer to it as “crow pie”! As I too have resorted to my own desperate acts as a parent. If you were to visit my home today you would find my own stashes.
Just the other day I literally laughed out loud as I reached for my stash of chocolate, swedish red fish and Diet Dr.
Pepper. My Dad would be so proud. My hiding place not only has a lock—but is refrigerated!
You taught me well old man!

Lisa Hammond
The Barefoot CEO ®
Playing Around family
chocolate, crow pie, diet dr, fathers day, hiding food, parents, pepper, red swedish fish
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The running joke in our family for years was, with two kids and two businesses, there was surely too much of something!

My daughter was old enough when the first company arrived on the scene she remembers it. Our son was young enough he probably doesn’t recall a time when his parents weren’t running their own companies.
Turns out, the apple really doesn’t fall far from the tree. In part this was by design, and in part I think it’s in the genes. Both kids are innate entrepreneurs.
Our daughter started her first company when she was just 12 years old. She launched Girls Rock, a successful company selling empowering products to inspire girls when she was barely in double digits. When the day to day operations of running the company got in the way high school she went on to sell the line to a national company and enjoyed the benefits of her royalty checks for many years.
What can parents do to instill the entrepreneurial spirit into their kids? A spirit that I believe serves everyone well—regardless if you start a business or not. Here are my 5 tips:
- I Don’t Know Isn’t an Answer. Our daughter is once again blazing new trails and experiencing yet another steep learning curve. And she pointed out that this philosophy is coming in handy. In our home “I don’t know” was never going to fly. The kids knew my response would always be something along the lines of, “Well what a great chance for you to learn”, or well, “Lucky for you we have Google”, or “Yay, another opportunity to expand your horizons!”
- Travel Trumps Education. Whenever given the choice between yet another class or seeing the world, I tell my kids to pack their bags. The time my son spent traveling in China and volunteering in an orphanage there was invaluable. His graduation gift was a Semester at Sea. I have always felt my children gained a lot more by seeing the world and experiencing other cultures than by anything they could have learned in a classroom. One of the most important things you can get your children is a passport.
- Lead by Example. Get your kids involved. Bring them to work with you. We always let our kids be hands on. Letting them into your world is a great way to spend more time together and the teachable moments are priceless. We not only saw more of the kids, they saw more too. They saw exactly how business works.
- Give Back. My kids know that making a difference is my passion. We have always done charity work as a family and that continued with business. Let your kids see that your priorities will remain consistent as a business owner.
- Encourage Curiosity. A sense of adventure is a must! It has always been an asset in my life. My motto: Life is a buffet, try it all! Expose your kids to different experiences. Be willing to try new things and explore new places. You never know whom you will meet, what you will find, or where it will take you!

Lisa Hammond
The Barefoot CEO ®
Business
Entrepreneurs Raising Entrepreneurs, Lead By Example, Lisa Hammond, Raising Kids, Travel Vs. Education, Women Entrepreneurs, Women in Business
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